SEM Search Engine Marketing

Search Engine Marketing will boost your Online Profit

Search Engine Marketing has proved to be the best ROI online marketing strategy when combine Search Engine Optimization and Pay Per Click.

SEM = PPC + SEO

Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites in two ways:
• By increasing their visibility in search engines through paid placement,
• Via “natural” or un-paid (“organic” or “algorithmic”).
Some authors consider SEM as PPC only, but we like to consider SEM as the combination of PPC plus SEO.

In SEM what is best SEO or PPC?

PPC will produce results straight away as you start paying for your ads to appear, but to get the best ROI also you need to optimize periodically and test new strategies. SEO is more about long term and require also a lot of time. The best option in Search Engine Optimization is practice both Search Engine Optimization and Pay Per Click. In addition a good strategy of SEO will benefit PPC due to improving the Landing Page Quality; the PPC campaigns will be cheaper. In the other hand the information you can gather from the PPC campaigns can be used to develop new pages with SEO purposes. The mix in SEM is the best!